Auction.com and the National Association of Hispanic Real Estate Professionals (NAHREP) are joining forces to advance sustainable Hispanic homeownership.
Hispanic homebuyers are the largest segment of new homebuyers nationwide.
“As a national leader in the sale of homes in all stages of the foreclosure process, Auction.com has an extensive portfolio of properties that greatly expands buyers’ purchasing power. We want agents and buyers in Hispanic communities to be aware of these opportunities and have a level of comfort with the auction process,” said Auction.com CEO and co-founder, Jeff Frieden.
The partnership will support educational campaigns that target residential brokers and buyers. Additionally, NAHREP will offer advice on accessing opportunities available through Auction.com, and serve as a referral service that connects buyers and agents to homes available on Auction.com.
“Access to affordable housing stock is a primary barrier to Hispanic homeownership and the presence of large institutional investors in key markets has made the issue more challenging. As Auction.com continues to reinvent the way real estate is transacted, it’s key that Hispanic agents and buyers understand the process and know how to participate,” said NAHREP CEO, Gary Acosta. “This partnership will help NAHREP support potential Hispanic homebuyers by educating them on the thousands of ownership opportunities exclusively available through Auction.com.”
The partnership agreement between Auction.com and NAHREP also includes extensive joint marketing plans.